By Abbas Nazil
PricePally, in collaboration with the GSMA Innovation Fund, has completed its Climate Resilience and Adaptation Project, transforming the livelihoods of more than 750 smallholder farmers across Nigeria by making farming more predictable, profitable, and climate-smart.
The initiative tackled long-standing challenges of post-harvest losses, poor market access, and farmer vulnerability.
It provided targeted interventions to reduce waste, improve access to finance, and introduce innovative storage solutions while promoting sustainable agricultural practices.
Agriculture employs about 70 percent of Nigeria’s population, yet smallholder farmers, who produce 98 percent of the nation’s food, remain the most disadvantaged in the value chain.
They have faced losses of up to 45 percent in perishable crops like tomatoes and vegetables, compounded by lack of finance and modern storage facilities that prevented them from scaling profitably.
The project delivered climate-smart training and sensitization on Good Agricultural Practices, including proper spacing, irrigation, and post-harvest handling.
Farmers received weekly field support from liaison officers to ensure consistent application of these practices.
Over 700 farmers were digitally onboarded to enable traceable production and demand forecasting, while Trade Lenda offered zero-collateral loans with delivery in less than 48 hours, enhancing access to much-needed finance.
Solar-powered cold storage solutions provided by Ecotutu reduced spoilage, extended shelf life, and supported delivery with cooling packs and gels.
Women and youth benefitted from new roles as sorters, quality assessors, liaison officers, and last-mile agents, creating jobs along the agricultural value chain.
The results have been significant.
Farmers recorded a reduction in losses from 45 percent to between 20 and 25 percent.
More than 70 percent of participants adopted Good Agricultural Practices, leading to higher yields and improved productivity.
In addition, structured offtake and reliable payment systems enabled over 80 percent of farmers to earn predictable incomes.
Benjamin Ogunbola, Project Manager at PricePally, described the initiative as a systemic shift that has transformed farming from mere survival to a sustainable business.
He emphasized that reduced losses and a strong market network are boosting farmer confidence in agriculture.
Luther Lawoyin, CEO of PricePally, highlighted that the integration of technology, data, and partnerships has built resilience across the agricultural value chain.
He stressed that the approach represents the future of agriculture, where farmers thrive, young people are drawn into farming, and consumers access food more reliably and affordably.
Following the success of the project, PricePally plans to expand its model into more states and crop varieties.
The expansion will focus on structured distribution, enhanced training, and preparing farmers for export markets and broader integration into the global value chain.
With operational hubs across Nigeria, PricePally reaffirmed its commitment to reducing food waste, improving farmer incomes, and ensuring affordable and sustainable food access for communities nationwide.
