By Obiabin Onukwugha
Leading soft drink company, Coca-Cola®, has introduced a new flavour known as Wozzaah Limited Edition flavour to the Nigerian market. The product, according to Coca-Cola®, is a symphony of flavors inspired by the beating heart of African culture and targets the Gen Z.
Crafted through digital experiences, coupled by the refreshing taste of Coca-Cola® Wozzaah, consumers in Nigeria will be transported through the continent of Africa, experiencing the electrifying flavors and expressive culture of each unique country.
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According to the company, Coca-Cola® Wozzaah, which is Zero Sugar pays tribute to the energy of the continent, recognizing the influence Africa has across all aspects of culture around the world and is available to purchase for a limited time only in select outlets across Nigeria.
Unveiling the product into the Nigerian market in Port Harcourt, Rivers State, the Senior Director, Frontline Marketing at Coca-Cola Nigeria Limited, Yusuf Murtala, revealed that Coca-Cola® Wozzaah is crafted to embody the pulsating rhythm and dynamic energy of Africa.
He also stated that the new flavor provides the refreshing Coca-Cola taste fans know and love, remixed with vibrant, tropical flavors inspired by Africa.
“We are thrilled to introduce Coca-Cola® Wozzaah, the limited-edition Coca-Cola Creations release in Nigeria. This product celebrates the rich tapestry of African culture while embodying the spirit of innovation and creativity, Partnering with Lojay adds an authentic touch to this exciting launch, and we can’t wait to see how his dynamic presence will elevate the experience and create unforgettable moments for our Gen Z consumers nationwide,” Murtala stated.
The launch which took place at the Port Harcourt Pleasure Park on Sunday, attracted youngsters, musical artists and Nollywood actors. Highpoint of the launch was the unveiling of the Coca-Cola® Wozzaah product.
