Why we rebranded sprite plastic bottles – Coca-Cola

As part of its focus on design and recycling, Coca-Cola has said that it recently changed its Sprite bottle packaging in Nigeria from the green plastic packaging to clear plastic to increase its recyclability.

A statement on Friday said the Director, Public Affairs, Communications and Sustainability, Coca-Cola Nigeria, Amaka Onyemelukwe, said through its ‘World Without Waste’ initiative, it recycled over 1.5 billion bottles, and invested over $2m dollars in plastic recovery and recycling efforts.

Onyemelukwe said this in commemoration of World Earth Day during the maiden edition of the Business Day Diswaste conference themed ‘Corporate citizens for clean cities’.

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Onyemelukwe explained that the eradication of waste in the country and the world at large through Coca-Cola’s World Without Waste initiative remained an integral commitment for Coca-Cola Nigeria.

She said, “In Nigeria so far, through our World Without Waste initiative, we have recycled over 1.5 billion bottles, and invested over $2m dollars in plastic recovery and recycling efforts.

“At Coca-Cola, our goal is to build better bottles for today and tomorrow by changing how we make them.”

“There is an onus on us as a business to find innovative solutions to tackle this challenge. Through our World Without Waste initiative, we are working hard to ensure the world’s waste crisis is a thing of the past.

“We are working with multi-stakeholder collaborations and seeking to drive, create and accelerate the collection and recycling of our packaging.”

Onyemelukwe noted that ‘Coca-Cola’s world without waste’ initiative has been achieved through the creation of a sustainable recycling model and a circular economy.

Coca-colaSprite bottle
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