By Nneka Nwogwugwu
Nigeria has clinched a production deal worth millions of dollars with the unveiling of 4th Street, the first-locally produced non-alcoholic wine under the Distel Africa brand.
Distel Africa is originally a South African based company with over 20 product lines.
Speaking at the official launch in Lagos, at the weekend, Steve Ighorimoto, Managing Director, Distel Wine & Spirit Nigeria Limited, said the development has far reaching implications for the economy both in the short and longer term.
Speaking further, Ighorimoto said, “The 4th Street wine is specially crafted for our population, wellbeing, and for the benefit of our population. The company, incorporated in March 2018 began its local production in 2019 and ever since we have been moving from one product or the other. We have over 20 cohorts of brands that are doing very well in the market currently. The 4th Street non-alcoholic wine is not condensates but fresh fruits, including grapes, mostly sourced locally.”
Kushilla Thomas, Marketing Director, Distel Africa, said, “Nigeria is the first market to produce this locally across Africa. The choice of Nigeria was deliberate because of her vibrant youth population.
“4th Street is a great brand. Nigeria has got the vibes and so we’re super excited to produce this wine here. Our payoff is ‘go forth and conquer,’ which is why we’re putting in a magical consumer programme to drive activities for the creation of awareness.”