By Nneka Nwogwugwu
Dangote Cement Plc has clarified recent insinuations that the company sells cement in Nigeria at significantly higher prices relative to other countries, particularly Ghana and Zambia.
The management who spoke on Monday noted that the price of its product per bag from the factory was between N2,450 in Obajana and Gboko, and N2,510 in Ibese, inclusive of VAT.
Dangote’s Group Executive Director, Strategy, Portfolio Development & Capital Projects, Devakumar Edwin, who gave the clarification to journalists in Lagos, revealed that while a bag of cement sells for an equivalent of $5.1, including VAT in Nigeria, it sells for $7.2 in Ghana and $5.95 in Zambia ex-factory, inclusive of all taxes.
He said that though the company has direct control over its ex-factory prices, it could control the ultimate price of cement in the market.
According to him, it is important to distinguish Dangote’s ex-factory prices from prices at which retailers sell cement in the market.
He frowned on intentional misinformation or demarketing allegedly sponsored by some individuals to the effect that Dangote sells its cement at higher prices in Nigeria relative to other African countries at the expense of Nigerians.
Devakumar described the allegation as false, misleading, and unfounded, and challenged the media to conduct independent investigation into the price of cement in some other African countries, including Cameroun, Ghana, Sierra Leone, Zambia.
He said, ‘’We have only adjusted our transport rates to account for higher costs of diesel, spare parts, tyres, and truck replacement. Still, we charge our customers only N300 – 350 per bag for deliveries within a 1,200km radius. ‘’We have been responsible enough not to even attempt to cash in on the recent rise in demand to increase prices so far.’’