Business is booming.

Wildlife plates raise $1.9m for utah conservation

By Abdullahi Lukman

Wildlife-themed license plates have generated more than $1.9 million for wildlife conservation in Utah, according to the Utah Division of Wildlife Resources (DWR).

The specialty plates provide a steady funding source to support fish, big game, and nongame species across the state.

While most conservation funding comes from hunting and fishing license sales, the specialty plates offer Utah drivers an additional way to contribute.

Vehicle owners can choose designs that support one of four species: elk, mule deer, kestrel, or trout.

“These plates are a fun way for people to show their support for Utah’s fish and wildlife,” said DWR Administrative Services Chief Kenny Johnson.

“We’re grateful to the Utah Legislature and to all the Utahns who support conservation through these plates.”

Johnson noted a sales increase following the COVID-19 pandemic, particularly in 2021 and 2022.

Countries The elk and mule deer designs remain the most popular, helping the wildlife plates become the third-highest revenue-generating specialty plates in the state between 2019 and 2024.

Funds from the kestrel plates specifically help support nongame species and are often paired with federal grants to maximize impact. Projects funded include:

* Operation of the Wahweap Fish Hatchery, which raises endangered fish species
* Installation of Motus tracking stations and tagging birds to study migration patterns
* Breeding bird surveys in partnership with other agencies
* Telemetry studies of American white pelicans
* Tracking endangered California condors using radio transmitters

“These projects would be far more limited without the added support from plate sales,” Johnson said.

Wildlife license plates can be purchased online through the Utah Department of Motor Vehicles or in person at DMV offices. The initial cost is $46.50, which includes a $25 donation to the DWR. Each year during registration renewal, an additional $25 donation is included.

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