By Faridat Salifu
A growing population of Nigerian consumers now settle for locally produced chicken as imported frozen poultry and smuggled alternatives lose their appeal.
Traders in Lagos markets report that demand for Nigerian-reared birds has risen, coinciding with a drop in illicit imports.
For years, frozen chicken flooding in through unsanctioned channels undermined local producers, but a customs officer confirmed that enforcement is now curbing smuggling and changing market dynamics.
Meanwhile, farmers say they are beginning to see the benefits of growing consumer-preference for home-grown poultry.
In part, this shift is driven by rising health awareness and affordability. Imported frozen birds often incurred hidden costs and fears of contamination; local producers say consumers are becoming more cautious and favouring what’s seen as fresher and more traceable.
Trade insiders also point to improved conditions in local poultry production though challenges remain in feed cost and logistics, the domestic industry is gradually inching forward.
Producers welcome the trend but warn that sustaining growth will require government incentives and continued vigilance against illegal imports.
Analysts believe the changing consumer behaviour could mark a turning point for Nigeria’s poultry sector, offering local farmers a chance to bridge the demand gap and reclaim market share long lost to smuggled goods.
